This is an example of a very common case these days. Many people have ideas they would like to take to the ICO capital market. We can quickly create a "minimum viable white paper" and the presentation website for you so you can proceed with further validation of your idea.
This example is a generic case to illustrate the way a style can be tweaked towards the audience outside of the crypto community. The underlying legend of this example is to become a diversification project for Everex. It is sort of a spin-off for the case if Everex gets blocked in one of the compliance dead-ends. It is a collaborationist project, not a disruptor. So it is presented with a thought that it has to appeal to the older generation.