"Content marketing" is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Advantages of Content Marketing
As traditional marketing is becoming less and less effective, content marketing is gaining attention and resources. Content marketing does not irritate people with sale pitches. It is immune to ad-blocking. It generates stable traffic. Marketers love it.
Content marketing is great for SEO and its effect is long-lasting. With advanced and unusual content, you can resonate with your target audience while presenting your brand as a trusted resource. A thoughtful industry report can generate you traffic for years.
Content marketing is great for SMM and it has a strong self-propelled effect. Advanced content creates a better emotional connection because it represents a "social currency". The extent to which people trust and share content related to the brand heavily depends on content's quality and the perceived worth. People unconsciously look for clues of efforts and money invested. Since you tell a story no one else can tell, your brand constitutes the practical value.
Without content marketing, you miss the important and resourceful stratum of potential customers. A more focused— and, therefore, more successful and wealthy—person rarely wastes time deciphering fluffy slogans and buzzwords an average landing page consists of. A person like that will pay less attention to your website if it does not offer the description of your services in plain language in the [*.pdf] format of a white paper.